I recently spoke at the annual Museum Retail and Visitor Services conference run by the Canadian Museums Association.
My topic was “Online Gift Sales: Time To Take The Plunge?”
Here are my slides from the presentation:
The basic message is that online sales are slowly replacing physical store sales around the world, so it’s time to think about getting started. Before you do, however, there are a lot of decisions to be made.
Currently in the works is a new book that will offer guidance to museum shop managers on how to get started with online sales.
Watch this space for more information…